Key concepts
Identity- who you are. A persons social meaning.
Communication- Process where meanings are exchanged
Culture- A way of life, everyday life MPEL
Representation- How things are shown in the mass media, the way concepts are conveyed.
Value- The importance of something to someone
Context- The situation where communication takes place
Code- Rules you follow based on culture/ culturally decide
Power- Authority and control
Overt prestige - commonly female
Someone tries to achieve status by trying to talk properly. etc less slang, Received pronunciation, speech with less accentContext- The situation where communication takes place
Code- Rules you follow based on culture/ culturally decide
Power- Authority and control
Overt prestige - commonly female
Covert prestige - commonly male
Try to gain status from not talking properly e.g. swearing, negative form of language.
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