Tuesday, 10 May 2016

Group communication (communication and culture revision) top noch

‘Man is a social animal’. This self-evident truth has provided a basis of enquiry and analysis for sociologists and everyone else interested in the way we operate. Wherever we look we see individuals coalescing into groups and groups interacting with one another.

What makes a group?

Firstly, a group has an identity which its members recognise. This identity may be formally acknowledged, as in a committee or it may be totally informal such as a children’s gang. The establishment of a group identity leads anyone to being an ‘insider’ or an ‘outsider’ as far as the group is concerned.
The next aspect affecting the creation and composition of groups is that all human beings share the need to belong to one group or another. Very few people survive long periods of isolation.
Belonging to a group involves an individual in accepting and being accepted. The whole purpose of some groups seems to lie in maintaining a jealously guarded exclusivity and in setting often very extensive formal or informal entry ‘exams’. What the individual has to demonstrate is that he or she accepts and is willing to comply with the ‘norms’ of the group – that is to say the established outlooks, attitudes and behaviour patterns which the group displays. It is only by clearly demonstrating similar ideas and behaviour that an individual becomes accepted by a group.
In society groups exist in many forms. The basic, indeed fundamental group is, of course the family. Extensions to this group are formed through relatives and close family friends.
As well as possessing a discernible identity and norms of behaviour, groups also exist to achieve aims and objectives. Such groups will evolve, either formally or informally, procedures for choosing leaders and will also establish ‘pecking orders’ which derive not only from official status, but also from length of membership, degree of assertiveness or demonstrated expertise.



The Attributes of a Group


Identity
It is identifiable by its members and (usually) by those outside it
Norms of behaviour
It requires its members to conform to established norms or patterns of outlook, attitude and behaviour
Purpose
It has aims and objectives either clearly defined or intuitively understood which directs its activities
Hierarchy
It evolves either formally or informally a leadership and ‘pecking order’ or hierarchy which its members accept
Exclusivity
It has the power to grant or deny admission and also to expel anyone from membership
Solidarity
It demands loyalty of its members and is capable of experiencing internal conflict while displaying an external front
Capacity for change
Its life may be either long or short. It may form, disintegrate and re-form depending upon external circumstances and stimuli

 

 

 

 

(People and Communication  - Desmond Evans 1984)
Categories of Groups


HARTLEY identified three types of group :           Friendship
                                                                             Family
                                                                             Work

If we consider these three types of groups we may conclude that there are certain general differences. Work groups tend to be rather more formal than the other types. Some groups are ‘ascribed’ (like our families) and others are ‘achieved’ (like the membership of a team).

Those groups that you spend the most time with are referred to as primary groups, with secondary groups as those you with which you have intermittent contact.

PRIMARY groups are small and intimate; they have regular contact often face to face

SECONDARY groups are much larger and more impersonal. (Organisations can be part of this group)

COOLEY defined a small group:

          2 (a dyad) – 20
          regularly associate and cooperate
share some common purpose
norms and mores are produced
feelings of solidarity are enjoyed

We categorise and stereotype people according to group membership.

Groups are also identified by their degrees of formality. A committee for example is far more formal than a friendship group.



INFORMAL GROUPS
FORMAL GROUPS
Have relaxed contact
Have stated aims
Communicate freely
Some we are required to join
Share with others
Have a defined function
Seek out others who we believe are similar to ourselves
Allow the process of socialization ie we learn the norms of behaviour and values of society
May have no set rules, or rules which evolve and change
Conform to set rules, written or unwritten, and may have a formal constitution
May have no fixed roles, or division of labour, or these may evolve and change
Have fixed roles played by individuals, a division of labour
May have no formal hierarchies, or hierarchies which evolve and change
Have formal hierarchies
Have relationships which are equal



What is a group?

In order for a group to exist, the following must apply:


  • Individuals must exist in some sort of relationship
Burton and Dimbleby (1995)
‘If there is no interaction between the individuals, then a group cannot be formed’
Judy Gahagan (1975)
‘A group should be conceived of as a system whose parts interrelate’

  • Share common goals, purposes or interests and recognise these
Burton and Dimbleby
‘a collection of individuals who interact in some way and share some common goals or interests’

  • Accept common values or norms of behaviour
O’Sullivan et al (1994)
‘Those sets of social rules, standards and expectations that both generate and regulate social interaction and communication’

  • Develop set roles of behaviour
O’Sullivan et al (1994)
‘socially defined positions and patterns of behaviour which are characterised by specific sets of rules, norms and expectation’

  • Group members have an identity
Turner (1991)
‘A group exists when two or more people define themselves as members of it and when its existence is recognised by at least one other’


Why do people join groups?


Dimbleby (1998) identified two main reasons:

§  To achieve a shared goal or oppose a common threat (i.e. task-orientated)
§  To have a sense of belonging  (i.e. socio-emotional)

Maslow (1954) suggested that companionship was a basic human necessity in his hierarchy of needs.

Douglas (1979) adopts a more pragmatic approach and lists seven reasons:
§  They choose to do it
§  It is part of doing something else (e.g. a job)
§  They are compelled to do so
§  They are compelled to do so by specific changes in circumstances (e.g. an accident)
§  They drift into it over a period of time
§  They are invited to do so
§  They are proud to do so (this is the ‘achieved’ idea, e.g. gaining entry to a prestigious sports team)

Gration, Reilly and Titford (1992) suggested that groups form because people have communal needs:
§  The need to communicate with others
§  The need to make social contact with others
§  The need for mutual support
§  The need for solidarity with others
§  The need for group identification
§  The need for social status
§  The need to be with people who share a common purpose or interest

Nicholson (1977) set out to establish the factors that had a bearing on the formation of friendships. He suggests that relationships and the joining of groups are primarily about finding something to do and less to do with those factors that influence other personal relationships like love.
§  The need for stimulation
§  The need for reassurance
§  The attraction of similarity ( mixing with People Like Us)
§  The recognition that friendships are expendable (we are prompted into relationships by the knowledge that some, and potentially all, will fail)
§  The fact of proximity (we join with people we constantly see)
§  Physical attractiveness

How Groups Form

Tuckman (1965) and others have suggested that there are four stages in the life and work of groups. Argyle described them as ‘formation’, ‘rebellion’, ‘norming’, and ‘co-operation’. Tuckman described them as:

FORMING         the initial stage of basic interaction in which a number of people come together and communicate regularly

STORMING       the crucial stage of disorder and sometimes conflict through which relationships are forged; the testing stage, which determines whether a group will develop

NORMING         the explicit result of storming, the establishment of group ‘rules’, ways of working, thinking, communicating and self-presentation

PERFORMING     the stage at which a functioning group emerges as a significant communicator, complete with its own ‘personality’ and patterns of behaviour

In practice groups do not always display these exact definitions/ successive phases and are more fluid and dynamic.

How Groups Function

Once groups have formed it is important to consider the way the members communicate, part of this includes the roles we adopt.
Burton and Dimbleby (1995) have described the roles we undertake as interdependent – the model they offer suggests that the role we play in one sort of group influences the roles we play in other groups.
















Burton and Dimbleby’s group communication model

Roles can be described as:

Assigned –   generally determined by others and not always within our control –                e.g. belonging to a gender group or a family
Assumed -    roles which we have determined for ourselves – e.g. occupational                   roles, friendship roles

The way we behave in response to the role we have been allocated, or have chosen to adopt, is within our control and can be influenced by a number of factors. These factors include learned behaviour, perception, circumstances, and expectations to name but a few.

Shaw (1981) thought it was important to distinguish between three versions of any role:
§  Perceived role
§  Enacted role
§  Expected role

Stanton (1996) described two types of role within groups: task roles and group building and maintenance roles. Each of these roles requires certain types of behaviour and communication skills.

Task roles include such things as:
§  Initiating activity
§  Seeking information
§  Co-ordinating
Group building and maintenance roles include such behaviours as:
§  Encouraging
§  Gatekeeping
§  Standard setting

Kurt Albrecht is much more rigid in his descriptions of the specific roles within a group:
§  Energisers: those who provide group motivation
§  Ideas people: those who think what to do
§  Action people: those who get things done
§  Organisers: those who make sure things are done efficiently
§  Uncommitted: those who make no real contribution

You might also consider these role designations in comparison to Belbin’s roles.

One obvious role which needs to be discussed is leadership and this is often described as a style of leadership. The key theorist we should be familiar with is Kurt Lewin who designated four main styles:

Autocratic
Bureaucratic
Democratic

Laissez-faire